- Brand lockup
- Key visual
- Fashion design
- Capsule collection
- Art direction
- Pattern design
After our long relationship with the Sneakerness brand were delighted to be asked once again to design a limited capsule collection for the Swiss football champion BSC Young Boys from Bern, Switzerland. The club has a tradition dating back to 1898 and its colours are iconic within Swiss football. We used elements from the old logo which incorporated "BSC" also reflecting the bend the river Aare makes around the capital city Bern. This forgotten design element gave up the opportunity for a pattern that could be applied to all kind of apparel.
The collection will fully launch in 2022.
We used repeated elements from an older version or the BSC YB logo which featured an iconic abstraction of the river Aare which bends around the capital Bern.